Creating Simple Rules for Complex Decisions

a graphic design firm worries that her clients have dried up despite her best efforts. Even a seemingly bulletproof marketing plan that worked in the past is now yielding crickets. What should she do? And how exactly should she go about deciding what’s best for her business? Your problem-solving instincts may tell you that she’d better start brainstorming and making a detailed spreadsheet with a step-by-step plan. But both anecdotal evidence and published research suggest that taking a moment of inaction may be just as, if not more, important.

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